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THE STORY OF PURPLE – Everyday Exceptional

Our story began over three decades ago when our founder, Derek Benham, started selling wine out of the trunk of his ’67 Mustang. Out on the streets, he learned to anticipate what his customers wanted: wines that delivered beyond expectation. It is this commitment to making unforgettable drinking experiences accessible to as many people as possible that defines the essence of Purple.

Founded by Derek in 2001, the company is a brand-led business, focused on growing wine brands – Avalon, Raeburn, Four Vines, Scattered Peaks – along with its burgeoning spirits portfolio – recently launched Benham’s Gin, Redwood Empire American Whiskey. Purple also has a large footprint in custom and private label wines for major U.S. and International retailers and restaurants.

Purple Wine + Spirits is based in the small, west Sonoma County town of Graton, with satellite wineries in American Canyon and the Russian River Valley. Sustainability is a key facet of Purple’s operating principles. Over the past decade the company has made great strides in water and energy conservation and both the Graton and American Canyon wineries are certified sustainable by the California Sustainable Winegrowing Alliance. In 2015, Benham broke ground on a new distillery called Graton Distilling Company with plans to produce small lot, artisanal spirits. In early 2016 Graton Distillery launched their first spirit, Benham’s Sonoma Dry Gin. Soon thereafter the distillery added two new additional spirits to their portfolio; Benham’s Vodka and Redwood Empire Whiskey.