Sales Director- North Pacific Region


Position Summary:

The Sales Director, based in the Bay Area of Northern California, will deliver results through a planned sales strategy to introduce our wines and spirits to the assigned Region – (N.CA,OR,WA,AK).

Essential Duties and Responsibilities:

  • Develop and execute brand launch plans in target markets including distributor pricing, deal structures, target accounts, introduction meetings, etc.
  • Establish and maintain major account relationships in the defined region.
  • Identify target accounts and opportunities within the framework of the defined region.
  • Monitor performance (depletions, shipments, pricing, promotional materials).
  • Monitor competitor activity in each account and ensure that appropriate response strategies are formulated, communicated, and executed.
  • Educate on-premise/off-premise accounts in product knowledge and/or develop special programs (ie; specialty menu drink selection.).
  • Drives the wholesale sales to targeted distributors in defined region.
  • Effectively establish distributor relationships.
  • Manage, motivate and support the distribution network including distributor management and sales representatives.
  • Maintain budgets, manage expenses, monitor inventory levels, and forecast inventory needs to execute sales.
  • Prioritizes sales initiatives and goals in all aspects and phases of wine & spirit sales.
  • Plans and implements sales to specific major accounts where cultivating relationships, identifying opportunities, and account management skills are critical.
  • Lead insightful, influential, and successful client presentations.


  • 5+ years of wine/spirits supplier experience, and or, combined distributor experience. Craft spirits and/or wine sales preferred. Experience in the Bay Area and account relationships desired.
  • Strong persuasive presentation skills, including the ability to speak before large audiences both internally or externally.
  • Must possess strong negotiation and mediation skills with the ability to influence and motivate others to meet objectives under sometimes-restrictive timelines.
  • Strong analytical skills required, with the ability to identify market opportunities and develop tactical programs to deliver sales objectives.
  • Strong code of ethics and high level of integrity. Responsible, outgoing and reliable.
  • Ability to thrive in an entrepreneurial environment.
  • Possesses leader qualities and has a proven track in spirit/wine sales.
  • Bachelor’s Degree in a related discipline or commensurate experience.
  • Must be a minimum of 21 years old.
  • Must have valid driver’s license for mobility within the territory.
  • Ability to lift up to 35 pounds.
  • Positive attitude; team player.
  • Effective self-management skills, specifically time management and territory call planning.
  • Desired candidate resides in the immediate Northern California Bay Area.