Sales Director – Mid Atlantic Region

Position Summary:

The Sales Director will deliver results through a planned sales strategy to introduce our wines and spirits to the assigned market; DC/KS/MD/MO/NC/VA/WV

Essential Duties and Responsibilities:

  • Develop and execute brand launch plans in target markets including distributor pricing, deal structures, target accounts, introduction meetings, etc.
  • Establish and maintain major account relationships in the defined region.
  • Identify target accounts and opportunities within the framework of the defined region.
  • Monitor performance (depletions, shipments, pricing, promotional materials).
  • Monitor competitor activity in each account and ensures that appropriate response strategies are formulated, communicated, and executed.
  • Educate on-premise/off-premise accounts in product knowledge and/or develop special programs (ie; specialty menu drink selection.).
  • Drives the wholesale sales to targeted distributors in defined region.
  • Effectively establish distributor relationships.
  • Manage, motivate and support the distribution network including distributor management and sales representatives.
  • Maintain budget, manage expenses and know inventory levels in order to forecasting and execute sales.
  • Prioritization sales initiatives and goals in all aspects and phases of spirit sales.
  • Plans and implements sales to specific major accounts where cultivating relationships, identifying opportunities, and account manage skills are critical.
  • Lead insightful, successful client presentations


  • Craft spirits and/or wine sales preferred. Possesses leader qualities and has a proven track in spirit/wine sales.
  • Bachelor’s Degree in a related discipline or commensurate experience
  • Must be at a minimum of 21 years old
  • Must have at least 5-10 years distributor wine and spirits sales experience within this territory
  • Must be responsible, outgoing and reliable
  • Must have valid States driver’s license for mobility within the territory
  • Ability to lift up to 35 pounds
  • Positive attitude; team player
  • Superior spirits knowledge, combined with a commitment to continuous improvement in all facets of our business goals.
  • Effective self-management skills, specifically time management and territory call planning
  • Existing account relationships desired