Key Account Manager – Spirit Sales. San Diego

The Key Account Manager – Spirit Sales will deliver sales results thru distribution, menus, and building advocacy with key on-premise influencers and is a role for an entry to mid-level spirits sales person who is looking to make a difference in a medium size entrepreneurial wine and spirits company.  Purple Wine + Spirits has embarked on a new growth agenda and Spirits are a big part of the strategy.  This person will launch our spirit brands in the assigned market.   The ideal candidate has 2+ years of on premise experience in the spirits and/or wine industry. An entrepreneurial spirit is a must. Some bartending/mixology experience is preferred.
This position is based in San Diego and will call on accounts in Downtown San Diego and the surrounding communities.
Essential Duties and Responsibilities:
  • Achieve Volume, Distribution, Menu, and Activation goals within assigned account universe
  • Execute brand activation at key events such as consumer tastings, staff seminars, charity events, and distributor functions.
  • Delivers insightful and successful on-premise customer sales & marketing presentations
  • Develops impactful cocktail programs with on premise buyers that are both creative and profitable
  • Builds relationships with on premise, buyers/owners, waitstaff, bartenders, and distributor sales personnel
  • Social & Digital influencing and amplification of brand message
  • Identify target accounts – Craft/Gin/Whiskey
  • In tune with on premise trends consumer and trade trends
  • Manage and stay within investment budgets for trade activation and sampling
  • Organize and distribute product samples to identified accounts
  • 2+ experience in spirits and/or wine industry
  • Sales driven with an entrepreneurial spirit
  • Bachelor’s Degree in a related discipline or commensurate experience
  • Must be at a minimum of 21 years old
  • Must be responsible, outgoing and reliable
  • Must have valid States driver’s license for mobility within the territory
  • Ability to lift up to 35 pounds
  • Aligns with brand value with a positive attitude while being a team player
  • Proficient with Microsoft Office products
  • Calls on 30-40 on premise customers per week
  • 30+ Consumer/trade activations per month
  • 1-4 Distributor sales work-withs per month
  • Secures 10+ new menus per month
  • Delivers weekly KPI updates and communicates success stories
  • Time Allocation: 100% Selling & Activation in field