THE STORY OF PURPLE – Everyday Exceptional
Our story began over three decades ago when our founder, Derek Benham, started selling wine out of the trunk of his ’67 Mustang. Out on the streets, he learned to anticipate what his customers wanted: wines that delivered beyond expectation. It is this commitment to making unforgettable drinking experiences accessible to as many people as possible that defines the essence of Purple.
Purple Wine + Spirits is dedicated to creating extraordinary wine and distilled spirit experiences that surprise and delight. Founded by Derek in 2001, the company produces branded wines as well as custom and private label wines for major U.S. and International retailers and restaurateurs. Purple Wine + Spirits is based in the small, west Sonoma County town of Graton, with satellite wineries in American Canyon and the Russian River Valley. Sustainability is a key facet of Purple’s operating principles. Over the past decade the company has made great strides in water and energy conservation and both the Graton and American Canyon wineries are certified sustainable by the California Sustainable Winegrowing Alliance. In 2014, Benham broke ground on a new distillery in Graton called Graton Distilling Company with plans to produce small lot, artisanal spirits launching in early 2016. The Purple Wine + Spirits portfolio includes brands such as Avalon, Raeburn, Four Vines, Lucky Star, Cryptic, Flint & Steel and Calista.
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